How long does a website redesign take? For most startup marketing sites, four to six weeks from kickoff to live. What decides it is rarely the design itself; it’s how fast the copy comes together and how quickly decisions get made.
Week by week
- 01Week 1: positioning, sitemap and the message: who it’s for and what to say first.
- 02Week 2: wireframes and first-draft copy, so structure is agreed before visuals.
- 03Weeks 3–4: the visual system and every page, desktop and mobile.
- 04Weeks 5–6: build, QA, redirects from the old site, then live.
What slows it down
- 01Copy written after the design, so pages get reworked to fit it.
- 02Several people approving every round instead of one decision-maker.
- 03Moving content from the old site without a plan for old URLs.
- 04Redesigning every page at once instead of the ten that matter.
When we rebuilt the Lateral Frontiers website, the structure, copy and CMS were planned together, and SEO was built in from the start. Organic traffic rose 25% in the three months after launch.
If you’re planning a redesign, see our website design work, or our websites and CMS builds if the design is already done.
Website designRedesignStartups
WRITTEN BYCollins
Founder of Rvysion. Leads design, product and engineering, and has redesigned sites for fintech, VC and SaaS companies.