How much content should a startup post? Usually 12 to 20 pieces a month across two or three channels is plenty, if they come from a plan and look like the brand. Posting every day everywhere burns a small team out; posting on schedule where your buyers already are builds trust.
Pick fewer channels
Start with where your buyers already spend time. For B2B that’s usually LinkedIn plus email; for consumer brands, Instagram and TikTok. Doing two channels well beats five done thinly, and it leaves time to reply to comments, which is half the point.
Plan the month, not the day
- 01Three or four themes your audience cares about: their problems, your product, proof, and your team.
- 02A calendar approved once a month, so nobody is inventing posts at 5pm.
- 03Templates built from your brand system, so every post is quick to make and recognisably yours.
- 04One or two short videos a week, cut for each channel.
Consistency is what does the work. When Honeycoin moved to templates built from its refreshed brand, social engagement rose 40%, because every post finally looked like the same company.
“The best ads are often posts that already did well for free.”
Content and ads, together
Organic posts are free tests. When one takes off, put budget behind it as an ad; when an ad wins, turn its angle into more posts. Run by the same team, content and paid ads keep teaching each other.
If you want a team to plan, make and publish it for you, month to month, that’s our content and social work.
Growth lead at Rvysion. Runs content, social and paid ads for startups and growing brands.