Honeycoin
A brand refresh thatfuelled growth.
- Client
- Honeycoin PLC
- Location
- Nairobi, Kenya
- Category
- Creative · Growth
- Services
- Brand refresh · Brand & visual identity · Website design · Website development · CMS & blog
- Year
- 2023 — 2024
The outcome · within six months
Brand refresh delivered 2023 — 2024
$4.9M
raised from Flourish, Visa Ventures, TLcom and others
+25%
user growth, driven by visibility and trust
+40%
social engagement from consistent visuals
+15%
revenue growth as confidence turned into volume
01 / The company
An operating system for money.
Honeycoin is a full-stack global payment orchestration platform founded in 2020, now operating in 45+ markets across 4 continents. With over $150M in monthly transaction volume, it powers payments for 350+ enterprise clients and millions of end-users.
By 2023, Honeycoin had proven its product-market fit, but its visual identity lagged behind its growth story. To attract bigger enterprise clients and global investors, the brand needed a refresh that matched its vision of becoming the “operating system for money.”
02 / The challenge
A growth story the brand didn’t tell.
Honeycoin’s original branding lacked cohesion and authority. The platform had scaled rapidly, but its identity didn’t reflect three things. The job: evolve it into a professional, trustworthy, future-forward brand without losing its creative edge.
- ACredibilityThe credibility enterprise partners and institutional investors expect.
- BConsistencyConsistency across every touchpoint, from product UI to social media.
- CDifferentiationStanding apart in a crowded fintech landscape.
03 / The approach
Every touchpoint,one system.
- 01Colour systemDeep blues with vibrant accents to balance trust, innovation and energy.
- 02TypographyModern, clean typefaces that read professional while staying approachable.
- 03Website redesignRebuilt for clarity, speed and storytelling, optimised for every device.
- 04Social assetsUnified templates, iconography and layouts for consistency and engagement.
- 05Design systemScalable rules that keep app, marketing and comms cohesive.
04 / The identity
From startup look to global brand.
We refined the logo lockup, adjusted spacing, and introduced a sharper design language that works across both digital and offline formats.
The evolution made the brand instantly recognisable and credible in investor decks, enterprise demos and media mentions.
05 / Investor-ready
The visual maturity of a global fintech.
Beyond users, Honeycoin needed to convince the world’s top VCs and strategic investors. The refreshed identity gave it the presence of a category leader, on billboards, in print and on every screen.
Paired with strong metrics, that brand confidence played a part in securing $4.9M from Flourish Ventures, Visa Ventures, TLcom Capital and others.
06 / Website & social
A story that finally matched the scale.
The old site told little of Honeycoin’s story. We rebuilt it as a narrative-driven experience, with interactive content, a CMS-driven blog and responsive design, so the story reached consumers, enterprise clients and investors alike.
Dynamic, reusable templates for campaigns, announcements and community content lifted social engagement by 40%, with a consistent presence that landed with fintech fans and enterprise buyers.
07 / In their words
★★★★★5.0 / 5The speed and quality of work delivered by their team have been outstanding.
David NandwaCEO & Founder, Honeycoin“Would definitely work with the team without hesitation, anytime.”
08 / Who worked on it
The people you’d actually talk to.
CollinsDesign lead · brand, website, product UX- EngineerEngineering teamFront-end build
Next case studyHoneycoin Web AppFrom complex UX to $4.9M in funding: redesigning a $150M+ payments platform.→