Honeycoin
From complex UXto $4.9M raised.
- Client
- Honeycoin PLC
- Location
- Nairobi, Kenya
- Category
- Product · Growth
- Services
- Design system · Web app design · Product design · Engineering support
- Year
- 2024
The outcome · within six months
Backed by Visa Ventures, Flourish Ventures, TLcom Capital and Stellar Development Foundation
$4.9M
growth funding, with the new platform as a cornerstone
35%
faster transaction completion
+40%
enterprise user satisfaction
+20%
B2B client retention
01 / The company
Money, moved in real time.
Founded in 2020, Honeycoin is a global payment orchestration platform that lets businesses and consumers move money in real time across 45+ markets and four continents.
With a mission to become the “operating system for money,” it processes $150M+ in monthly volume for 350+ enterprise clients and millions of end-users.
02 / The challenge
The platform became the bottleneck.
As Honeycoin scaled, enterprise clients moving hundreds of millions struggled with the B2B web platform. The job: turn it into a seamless, enterprise-grade experience that inspires confidence in users and investors alike.
- ABuried toolsClunky dashboards that hid the essentials.
- BInconsistent UITables and forms that caused errors and wasted time.
- CSlow workflowsMulti-step flows that held up critical payments.
03 / The approach
Rebuilt fromthe ground up.
- 01UX auditMapped every friction point in transaction and account flows.
- 02Dashboard redesignReorganised navigation and surfaced high-value insights up front.
- 03Streamlined formsCut steps and reduced user error across inputs.
- 04Design systemConsistent colours, badges and indicators across web, product and social.
04 / The dashboard
A real-time command centre.
The dashboard is the beating heart of Honeycoin’s platform. We turned it into one view of balances, history and key metrics across fiat and crypto wallets, live FX and liquidity.
An intuitive hub for treasury teams handling large volumes, and a faster engine for payments and approvals.
05 / The flows
Fewer clicks, more confidence.
By reorganising layouts and sharpening visual hierarchy, users find what they need without unnecessary steps.
Efficiency drove every decision. From cutting the clicks it takes to finish a task to a more logical flow of information, businesses now transact faster and with greater confidence: top-ups, swaps, sends, withdrawals and on-ramps.
06 / One brand, every surface
The product wears the new identity.
Alongside the platform, we made sure Honeycoin’s social channels and external comms mirrored the refreshed visual identity: one unified, credible experience across every touchpoint.
07 / In their words
★★★★★5.0 / 5
“The speed and quality of work delivered by their team have been outstanding.”
“Would definitely work with the team without hesitation, anytime.”
08 / Who worked on it
The people you’d actually talk to.
CollinsDesign lead · product UX, design system- EngineerEngineering teamFront-end build
Next case studyHoneycoin BrandA brand refresh that helped a $150M+/month payments platform grow 25% and raise $4.9M.→