Lateral Frontiers
A web presenceto match $89B in impact.
- Client
- Lateral Frontiers
- Location
- New York, USA
- Category
- Creative · Digital
- Services
- Website design · Website development · CMS & blog · SEO
- Year
- 2024
The outcome · three months after launch
Portfolio figures are Lateral Frontiers’ own
+25%
organic traffic, from SEO built into the new site
$89B
portfolio value the site now represents
22
portfolio companies in a filterable hub
24
African countries represented
01 / The firm
A long-term partner to founders.
Lateral Frontiers invests in frontier markets across Africa, LATAM and beyond, backing entrepreneurs building technology for the world’s most pressing problems.
As the firm matured, it needed a website that communicated its bold vision to founders, investors and global partners.
02 / The challenge
Static, corporate and hard to explore.
The old site lacked the storytelling and design maturity to reflect Lateral’s mission or portfolio. The new one had to make the mission tangible to a global audience.
- AOutdated visualsBehind the ambitious new identity.
- BUninspiringA static, corporate feel that didn’t move founders.
- CWeak UXThe portfolio and insights were hard to navigate.
03 / The approach
A site that tellsthe story.
- 01Narrative structureThesis, portfolio and a founder-first ethos, told in order.
- 02Interactive portfolioCompanies by industry, geography and impact.
- 03SEOArchitecture, metadata and content built for founders and LPs searching.
- 04CMSThe team runs updates, blogs and insights on their own.
04 / Immersive storytelling
Curiosity, founders first, the long term.
The site guides visitors through Lateral’s philosophy, section by section, to engage them emotionally as well as intellectually.
05 / The portfolio
A network you can see.
The portfolio became a dynamic, filterable hub of Lateral’s companies by industry and geography.
For founders, it signals the strength of the network they’d join. For LPs, it shows the breadth and depth of Lateral’s investments.
06 / The version we didn’t ship
Not every direction should ship.
Early on we explored a studio version: bold animation, unconventional layouts and playful interactions. It looked exciting, but it didn’t fit founders looking for trust or investors expecting credibility.
The playful direction pulled focus from a serious investment thesis.
Big visuals slowed the site for global users on slower connections.
It risked reading as a startup, not a firm managing a multi-billion-dollar portfolio.
07 / Website to brand
It started with the identity.
The site is built on the brand we made first: the LF monogram, bold green and lemon yellow, and IBM Plex Sans.
07 / In their words
★★★★★5.0 / 5
“Our new website reflects who we are as a firm, bold, innovative, and ready to build the future.”
“Working with Rvysion was seamless.”
08 / Who worked on it
The people you’d actually talk to.
CollinsDesign lead · website design- EngineerEngineering teamWebsite build, CMS and SEO
Next case studyLateral Frontiers BrandA timeless, bold identity for a VC firm backing an $89B portfolio.→