Lateral Frontiers
A brand as boldas an $89B portfolio.
- Client
- Lateral Frontiers
- Location
- New York, USA
- Category
- Creative · Growth
- Services
- Brand refresh · Visual identity · Social media
- Year
- 2023–2024
Lateral at a glance
Portfolio figures are Lateral Frontiers’ own
$89B
combined value of the companies Lateral backs
22
companies backed
24
African countries represented
$350M+
follow-on funding raised
01 / The firm
Backing founders in frontier markets.
Lateral Frontiers is a thesis-led venture capital firm empowering founders who build transformative technology across Africa and other emerging economies.
It backs entrepreneurs solving real problems in fintech, healthcare, education, cleantech, housing and beyond. Ahead of its next phase, it needed an identity that spoke equally to founders, investors and global partners.
02 / The challenge
Functional, but it undersold the firm.
The original logo, website and brand worked, but they didn’t reflect Lateral’s growing reputation. It needed to read as credible, visionary and human, and stand out in a crowded VC landscape.
- ANo cohesionThe old identity didn’t unify its touchpoints.
- BLimited impactVisuals missed the ambition of the thesis.
- CGlobal polishNot the finish international founders and LPs expect.
03 / The approach
Growth, innovationand collaboration.
- 01LF monogramClean geometry for strength and precision, fusing innovation and collaboration.
- 02ColourBold green and lemon yellow for optimism and growth, serious but playful.
- 03TypographyIBM Plex Sans and companions: classic credibility with a digital edge.
- 04GuidelinesOne flexible system for decks, websites, reports and social.
04 / The identity
Timeless, and unmistakably Lateral.
The monogram adds distinctiveness; the colour and type make the firm feel fresh and trustworthy.
Timeless, bold design that signals credibility and vision.
Approachable, dynamic visuals that say partnership and trust.
05 / The brand in action
From the street to the LP meeting.
Every asset was made to communicate confidence, clarity and credibility, to grassroots founders and global investors alike.
06 / Brand to website
Then we rebuilt the website on it.
The identity became a narrative-driven website with a filterable portfolio, a CMS the team runs themselves, and SEO that grew organic traffic 25% in three months.
07 / In their words
★★★★★5.0 / 5
“It’s an extension of our brand and has become a powerful tool in connecting us with the founders and investors we aim to partner with.”
“Working with Rvysion was seamless.”
08 / Who worked on it
The people you’d actually talk to.
CollinsDesign lead · brand identity
Next case studyLateral Frontiers WebsiteA narrative-driven website for an $89B+ portfolio VC firm, with 25% more organic traffic in three months.→