Voxtell
From outdated siteto AI-first platform.
- Client
- Voxtell
- Location
- Orlando, USA
- Category
- Creative · Growth
- Services
- Website design · Website development · CMS & blog · SEO
- Year
- 2025
Voxtell at a glance
The audience the new site serves. Figures are Voxtell’s own.
1M+
users on the Voxtell platform
1,000+
businesses rely on Voxtell
5
channels in one hub: phone, messaging, video, SMS and fax
5.0/5
rating from Voxtell’s founder
01 / The company
More than a VoIP provider.
Voxtell makes sure businesses never miss a call or a customer: VoIP phones, unified chat, video, contact-centre tools and Voxtell AI, a 24/7 assistant that answers calls, handles enquiries and books appointments.
It serves small businesses, startups and enterprises as one complete communication ecosystem.
02 / The challenge
The website undersold the product.
Voxtell needed a modern, conversion-driven site that matched its brand refresh and helped it capture new leads with confidence.
- AOutdated designNothing like the AI-first product behind it.
- BBuried solutionsNavigation hid key products like Vee, the AI assistant.
- CWeak story and SEOHard to stand out, and hard to grow inbound traffic.
03 / The approach
A growth engineand a showcase.
- 01Modern UI & UXA modular design system in Vox Purple, Coral Orange and Midnight Indigo.
- 02AI-first storyDedicated pages for Vee and its use in healthcare, real estate, support and sales.
- 03SEO & contentA structured blog and resource hub to bring in and educate prospects.
- 04Conversion pathsSimpler demo booking, trial sign-ups and lead capture, on every device.
04 / The website
Every product, one clear story.
Product pages show call transcripts, AI booking and multi-channel chat plainly, so visitors understand Voxtell in seconds.
Customer stories, integration and API hubs for developers, and a blog for thought leadership sit around them.
05 / Vee, the AI assistant
The AI story, told properly.
The old site buried Vee. The new one gives it its own pages, a live call demo and industry use cases.
06 / Built to grow
A site the team can run.
A flexible CMS lets Voxtell launch landing pages and product categories in minutes.
Consistent across every new feature and campaign.
Built on best practice to keep inbound traffic growing.
Space for developer portals, partner programmes and community hubs.
07 / Website to brand
It started with the identity.
The website sits on the brand system we built first: the speech-bubble logo, Vox Purple and a campaign look that runs from billboards to social.
07 / In their words
★★★★★5.0 / 5When customers land on voxtell.com, they immediately understand what we do, how our AI assistant works, and why we’re different. It’s clean, modern, and built to convert.
“We’ve already seen an uptick in demo requests and inbound interest.”
08 / Who worked on it
The people you’d actually talk to.
CollinsDesign lead · website design- EngineerEngineering teamWebsite build, CMS and SEO
Next case studyVoxtell BrandA bold, modern identity for an AI-powered communications platform.→