Voxtell
From outdated visualsto a bold, modern brand.
- Client
- Voxtell
- Location
- Orlando, USA
- Category
- Creative · Growth
- Services
- Brand refresh · Visual identity · Creative ads · Social media · Pitch decks
- Year
- 2025
Voxtell at a glance
The scale the new brand had to carry. Figures are Voxtell’s own.
1M+
users on the Voxtell platform
1,000+
businesses rely on Voxtell
5
channels in one hub: phone, messaging, video, SMS and fax
24/7
local support, now part of the story
01 / The company
Never miss a call, never miss a customer.
Voxtell unifies phones, messaging, video, SMS and fax in one hub, with Voxtell AI: a 24/7 assistant that answers, routes and manages calls on its own.
Thousands of businesses use it, from VoIP phone systems and mobile apps to contact centres, APIs and managed IT, all with 99.999% uptime and 24/7 support.
02 / The challenge
The product outgrew the brand.
Voxtell’s technology was advanced, but its identity didn’t match the scale or sophistication of the product. It needed a bold, modern brand that read as a trusted partner for small businesses, startups and enterprises alike.
- AOutdated visualsNothing said AI-first communications company.
- BInconsistent identityWebsite, app and marketing all looked different.
- CWeak differentiationEasy to lose in a crowded VoIP market.
03 / The approach
Clarity, speedand trust.
- 01LogoA clean geometric wordmark. The “o” is a speech bubble: dialogue, connection, the whole mission.
- 02ColourVox Purple and Coral Orange lead, balanced by deep indigos and neutrals.
- 03TypographyModern sans-serifs for a sleek, professional voice.
- 04GuidelinesOne system across web, mobile, social and print.
04 / The identity
A brand built to flex.
Before any visuals, we agreed the pillars the brand had to stand on.
Less technical jargon. Messaging any founder or IT manager understands at a glance.
Confident type, structured layouts and a colour system that feels dependable.
A modular system for sites, apps, the Vee assistant, decks and devices.
05 / The brand in action
Out of the guidelines, onto the street.
The identity went everywhere Voxtell meets customers.
Billboards and ads for AI call handling, spam protection and call routing.
Social templates, video graphics and The Smart Business Show.
Business cards, decks and swag that line sales up with marketing.
06 / Illustration & events
A world of its own.
An illustration set and an events look, so every campaign starts from the same place.
From The Smart Business Show to webinar announcements, the system made each new piece faster to produce and instantly Voxtell.
07 / Brand to website
Then we rebuilt voxtell.com around it.
The new identity became the base for an AI-first website: Vee front and centre, a CMS the team runs themselves, and clear paths to a demo.
07 / In their words
★★★★★5.0 / 5Working with Rvysion was a real turning point for us. We always knew our old branding didn’t match the scale of what we were building, but we didn’t realize how much it was holding us back until we saw the new identity come to life.
“It feels sharper, more modern, and more trustworthy, and our clients noticed the shift almost instantly.”
08 / Who worked on it
The people you’d actually talk to.
CollinsDesign lead · brand identity, campaigns
Next case studyVoxtell WebsiteAn AI-first website for a communications company, built to turn visitors into demos.→