Woof Concept
From wary of adsto 5x ROAS.
- Client
- Woof Concept
- Location
- British Columbia, Canada
- Category
- Growth marketing
- Services
- Ads management · Growth strategy
- Year
- 2023–2024
The outcome · over two years
New acquisition channels, launched from zero
5x
ROAS on brand-new acquisition channels within the first year
~4,000
new orders in year one
6,000+
orders the following year
+50%
year-over-year order growth
01 / The brand
Pet gear that stands out from the pet store.
Woof Concept is a Canadian pet accessories brand known for high-quality, stylish and durable gear for dogs and their owners: collars, leashes, harnesses and apparel with bold, fashion-forward design.
With a loyal customer base and a focus on craftsmanship, it competes in a crowded e-commerce market where differentiation is everything.
02 / The challenge
Burned by paid ads before.
Past paid campaigns had produced lacklustre results, and the team worried more spend would never pay back. That hesitation was holding them back from a broader audience and the next stage of growth.
- ALow trustPaid ads felt like a risk, not a growth lever.
- BThin marginsAny new channel had to scale without eroding them.
- CCrowded marketStanding out meant creative that felt like Woof.
03 / The approach
Measured, data-led,then scaled.
- 01Market auditIndustry, competitors and the current channel mix, mapped for gaps.
- 02Channel selectionOnly channels that could scale profitably without eating margin.
- 03New acquisitionBrand-new campaigns built for direct-response conversions.
- 04Brand awarenessRunning alongside, so growth kept compounding long term.
04 / The creative
Ads that look like Woof.
We paired the data with creative that matched Woof Concept’s identity: bold colour, sharp product and a sense of humour.
Seasonal sales, collaborations and new collections each got their own push, from Google to Meta.
05 / The products
Every hero product, front and centre.
Treats, harnesses and leashes each had campaigns built around what makes them different.
06 / The takeaway
From a perceived risk to a growth lever.
A measured approach to channel expansion, paired with creative that fit the brand, turned ad spend into one of Woof Concept’s most powerful growth levers.
New acquisition channels went from 0 to 5x ROAS in the first year.
Nearly 4,000 new orders in year one, 6,000+ the next.
Paid advertising became a trusted, profitable part of growth.
07 / In their words
★★★★★5.0 / 5
“Paul and his team were different, they go beyond just buying ads, they truly feel like an extension of our team.”
“I can count on them to stay on top of every detail and consistently deliver results.”
08 / Who worked on it
The people you’d actually talk to.
PaulGrowth lead · paid ads, growth strategy
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