Idara
From complexityto clarity.
- Client
- Idara
- Location
- Nigeria & Ghana
- Category
- Creative · Growth
- Services
- Brand refresh · Visual identity · Creative ads · Social media
- Year
- 2023
The momentum the brand had to match
Idara’s traction going into the rebrand, 2023
$80k
revenue in its first year
140%
user growth within six months
16k+
active users across markets
2
launch markets, Nigeria and Ghana, with the US next
01 / The company
Business formation, made simple.
Idara simplifies business registration and fintech licensing across Africa. Anchored in Nigeria and Ghana, and expanding into US company registration, it pairs expert guidance with technology-driven workflows and transparent pricing.
It helps entrepreneurs formalise their businesses and scale them.
02 / The challenge
A bureaucratic category, a crowded field.
Compliance and licensing feel slow and unapproachable, and dozens of services competed with few memorable brands. Idara needed a brand that was simple and trustworthy, modern enough to scale across Africa and beyond, and built to drive sign-ups.
- AComplex perceptionRegulation reads as bureaucratic, slow and unapproachable.
- BCrowded marketMany registration services, few strong brands.
- CGrowth pressureThe brand had to convert, not just look good.
03 / The approach
Trust you cansee at a glance.
- 01LogoA clean, confident mark for clarity, accessibility and growth.
- 02ColourDeep blues and vibrant greens for trust, stability and innovation.
- 03TypographyAeonik, for modern geometry that stays legible in print and on screen.
- 04GuidelinesOne system for web, product UI, print and brand communications.
04 / The identity
Bold, calm and built for official places.
A brand is only as strong as the way it shows up. Idara’s had to work in a founder’s first click, an investor deck and a government office.
05 / The brand in action
On every touchpoint.
From the product entrepreneurs use daily to investor decks and events.
A clean UI across the platform, building credibility from the first click.
Business cards, merchandise and event materials for professional and government settings.
Social branding and founder spotlights that make the platform feel human.
06 / Brand to platform
Then we built the website and web app.
The identity carried into a Webflow website and a web app that took business registration from weeks to under 10 days.
07 / In their words
★★★★★5.0 / 5
“I couldn’t be more excited about the results and the incredible partnership we’ve built.”
“From the outset, their team demonstrated exceptional expertise, working closely with me on every aspect; from brand strategy and identity to the development of the website and web app.”
08 / Who worked on it
The people you’d actually talk to.
CollinsDesign lead · brand identity, campaigns
Next case studyIdara PlatformA website and web app that cut business registration from weeks to under 10 days.→